Paid Marketing Manager / Performance Marketing Manager

Вакансия № 4-16110718 в городе (населенном пункте) Москва от работодателя "DiDi" на сайте www.RABOTKA.com.ru "Агрегатор вакансий".

Город, регион, страна: Москва, Российская Федерация (населённый пункт) места работы.

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Компания: DiDi (организация, фирма, ИП);

Логотип (бренд, торговая марка, эмблема) компании (организации, фирмы, ИП):

Репутация работодателя DiDi:

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Дополнительное описание вакансии:
About Us: Didi Chuxing ("DiDi") is the world's leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America and Australia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year. DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry and communities to solve the world’s transportation, environmental and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive and sustainable mobile transportation and convenience ecosystem for cities of future. DiDi partners with Grab, Lyft, Ola, 99, Taxify and Careem in a global ride-hailing network that reaches over 80% of the world's population across over 1,000 cities. Currently, DiDi provides ride-hailing services in Brazil under the 99 brand, operates DiDi-branded mobility services in Mexico and Australia, and provides taxi-hailing service in Japan through a joint venture. By continuously improving user experience and creating social value, DiDi strives to build a safe, open and sustainable mobile transportation ecosystem. About The Role: The Performance Marketing Manager will develop and implement our paid acquisition strategy for users in Russia. The ideal candidate is business-savvy, analytical, has a knack for optimization and holds experience running large scale direct response campaigns. Key Responsibilities: Programmatic Marketing management: architect, activate, optimize programmatic media (Mobile, Paid Social, Paid Search) profitably scale our paid and organic acquisition efforts (including but not limited to Yandex, My Target(VK/OK), Google Ads, YouTube and Facebook) to propel growth across. Develop growth marketing strategy supporting acquisition targets and deliver forecasts and supporting plans. Build successful users acquisition campaigns across multiple targets, geos, demographics, and channels. Develop test plans for new user acquisition initiatives, and measure performance to identify the highest impact testing opportunities and make recommendations (generate data-drive hypotheses for improving conversion funnel velocity/efficiency and work with Product/Eng to test and measure) . Coordinate with brand/creative team to provide recommendations on ad creative and copy based on performance. Manage a streamline the integration of all marketing data with the existing analytics stack. Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns. Requirements: Demonstrated ability to effectively manage and optimize performance marketing budget across top marketing channels Strong analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions Strong experience conceiving, testing, and optimizing channels Excellent project management sills Humility, empathy, true collaborator, service and detail-oriented attitude Knowledge of online ride-hailing industry or gaming industry preferred Second language: English or Mandarin Conditions : Partially remote work. Broad benefits package: health insurance, life insurance, meals, fitness, Chinese class, etc. 31 days paid annual leave. Opening a new chapter in multi-billion dollar business, ample opportunity to implement your own ideas.

Вакансия № 4-16110718 относится к сфере деятельности: "Маркетинг, реклама, PR" » "Планирование, размещение рекламы".

Вы можете перейти к просмотру актуальных предложений работы выбранного населенного пункта с учетом сферы деятельности вакансии № 4-16110718: "Маркетинг, реклама, PR в населенном пункте текущего места труда" » "Планирование, размещение рекламы в населенном пункте текущего места труда".

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(Переходите на веб-страницу сайта-партнёра «Служба Занятости Населения (электронная)» с вакансией № 4-16110718 на должность "Paid Marketing Manager / Performance Marketing Manager" в городе (населенном пункте, регионе, стране) Москва, Российская Федерация, где находится телефон, Telegram, Skype, Viber, WhatsApp, E-mail, адрес работодателя "DiDi")