Вакансия: Petrol & Cinema Marketing manager

Город, регион: деревня Румянцево (населённый пункт) места работы.

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Компания: Coca-Cola HBC Russia (организация, фирма, ИП);

Логотип (бренд, торговая марка, эмблема) компании (организации, фирмы, ИП): Coca-Cola HBC Russia

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Дополнительное описание вакансии:
KEY RESPONSIBILITIES Co-creates the Long-Range Plan and annual BP from Petrol & Cinema Channels perspective and gives the Petrol & Cinema Channels vision based on relevant customer and shopper insights and local channels understanding Maps and Identifies Petrol & Cinema Channels opportunities and calculates Size of the prize Contributes to the identification of long-term country big bets and translates Marketing activity calendar into specific Petrol & Cinema Channels actions with having Petrol & Cinema Channels activity calendar as output Partners with Portfolio Shopper Managers for adequate planning of Direct Marketing Expenses (DME) related to all Petrol & Cinema Channels activities and fully owns the disciplined execution and control of this DME Partners and coordinates with Shopper and Regional marketing IC execution managers to explore regional specific opportunities, and plans and aligns addressing these thru relevant channels programs and integrating those in the annual Petrol & Cinema Channels activity calendar and DME master plan for the Petrol & Cinema Channels Actively searches for system best practices and ideas from other industries for re-applying Manages Petrol & Cinema Channels idea creation process to enable Petrol & Cinema Channels programs execution and by having customers and shoppers at the center of validating potential Manages Petrol & Cinema Channels programs business cases with keeping Return of investment, leadership growth potential and customer centricity central Develops and owns the CPS (Critical Path System) for all respective Petrol & Cinema Channels programs (incl. new launches based on Portfolio Shopper managers guidelines) Contributes to the design of holistic 360 marketing support led by Shopper Managers for all Marketing programs and owns Petrol & Cinema Channels piece of the plan Implements localized Shopper toolkits timely and with high quality for addressing local shopper and consumer Explores Petrol & Cinema Channels cross-merchandising opportunities together with Shopper managers based on business sourcing insights and integrates actions into zoning and DME Provides relevant inputs considering channels/customer specifics to the IC equipment & POP manager to create and execute best in class and innovative E3 solutions based on Shopper managers guidelines Aligns with Shopper managers and Promo / RGM team innovative Shopper promo mechanics and partners with Sales for executing those Supports Shopper team for listings, delisting of products in respective channels Partners cross-functionally to design meaningful demand and production plans Runs risk assessment and designs contingencies planning for related Channels programs and by ensuring zero business losses Defines 360 LoS Petrol & Cinema Channels KBIS and responsibility for results delivery Tracks performance of the Petrol & Cinema Channels programs and proposes on-going corrective actions if needed Supports Shopper managers in designing effective selling stories Plans and executes full communication to wider Commercial team regarding Petrol & Cinema Channels programs SPOC for Sales and Regional Marketing execution team on daily level Partners with Regional marketing IC execution managers to ensure Petrol & Cinema Channels strategy fully cascaded down to regions and aligned with the big channels vision Ensures Marketing cost management with Regional marketing IC execution managers Responsible for building Petrol & Cinema channels functional expertise for Regional channels dedicated teams Owns Petrol & Cinema Channels related cross functional forums and actively contributes to the SO&P routines etc. Identifies opportunities in existing Petrol & Cinema Channels execution for reducing costs and wastage Supports Shopper team for planning and execution of new launches and SKU rationalization process Coaches and shapes the understanding of the Petrol & Cinema Channels Marketing agenda and processes amongst Commercial team and wider organization Continually updates and refreshes ongoing organizational Petrol & Cinema Channels Marketing processes and systems in order to run highly efficient and more agile processes Responsible for the personal development and growth, manages with discipline PDF processes (career planning as well as IDP) ABOUT YOU IN THIS ROLE Qualifiers: University diploma Fluent English 3 years comparable experience in large, complex, multi-channels organizations Criteria for success: Delivers best in class execution of the strategy based on a strong project management, with a sense of belonging, inspires strong results delivery Strong leadership presence, balancing assertiveness with persuasion and ability to engage Ability to read the bigger picture through understanding the story behind the numbers Acts as owner and with agility Curious to understand more and passionate to bring the current status levels up Positive change agent and excellent in situational leadership Excellent ability to communicate effectively at all levels including Executive team

Вакансия № 1-18195418 относится к сфере деятельности: "Маркетинг, реклама, PR" » "Below The Line (BTL)".

Вы можете перейти к просмотру актуальных предложений работы выбранного населенного пункта с учетом сферы деятельности вакансии № 1-18195418: "Маркетинг, реклама, PR в населенном пункте текущего места труда" » "Below The Line (BTL) в населенном пункте текущего места труда".

Контакты работодателя / Смотреть детально...
(Переходите на веб-страницу сайта-партнёра «Центр Занятости Населения (электронный)» с вакансией № 1-18195418 на должность "Petrol & Cinema Marketing manager" в городе (населенном пункте, регионе) деревня Румянцево, где находится телефон, Telegram, Skype, Viber, WhatsApp, E-mail, адрес работодателя "Coca-Cola HBC Russia")

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