Toyota PR Leading Specialist (PR & SM Team Leader)

Вакансия № 1-17684324 в городе (населенном пункте) Москва от работодателя "Toyota Motor" на сайте www.RABOTKA.com.ru "Агрегатор вакансий".

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Город, регион, страна: Москва, Российская Федерация (населённый пункт) места работы.

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Компания: Toyota Motor (организация, фирма, ИП);

Репутация работодателя Toyota Motor:

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Дополнительное описание вакансии:
Key Function: Development of Corporate, Brand & Product communication based on strategic tasks Corporate, Brand and Product key messages delivery to audience while developing and maintaining relationships with mass media Control of PR & SM strategy proper execution by subordinate teams Main Responsibilities: Public relations Development of PR strategy including corporate, brand and product communications aligned with company’s global vision & business tasks. Control of PR strategy proper execution by PR team & agency: alignment on direction and compliance with KPIs Planning and coordination of all PR campaigns / projects: incl. alignment with business goals, SMART KPIs setting, efficiency and PDCA Set quarterly & monthly targets for subordinate team, control of achievement progress and efficiency check Sustain effective and transparent processes @ PR area and ensure its visibility with regular reporting to top-management in proper & timely manner Ensure PR agency understanding of TMR strategic direction, business goals and current tactic tasks Control PR agency KPIs execution in proper and timely manner and control agency retainer structure, deliver financial forecasts on PR budget spends All PR key messages development & validation for proper communication to public Media relations (press releases, comments for federal and regional Russian media, top managers’ interviews, media loyalty activities) Anti-crisis communications: preparation of communication guidelines on complicated / problematic business- and product-related topics for media relations, social media CSR: CSR initiatives development & roll-out control Cooperate with global product, corporate PR, CSR departments for communication alignment Supervision of media events execution by subordinate teams Study global PR trends matching company’s requirements & proactively implement @ current projects Establishment of sustainable & regular reporting process of PR efficiency to management based PR budget management with constant approach for optimization Social media: Develop Brand social media strategy and manage social media communication campaigns and day-to-day activities of SMM team including: Develop relevant content topics to reach the company’s target customers Control of all content creation & management by subordinate teams Coordination of monitoring, listening and responding to users in a “Social” way SM budget management Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews Monitor trends in social media tools, applications, channels, design and strategy Identify threats and opportunities in user-generated content surrounding the company Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns Analyze, review, and report on effectiveness of SMM in an effort to maximize results Personal qualification & experience: Education: PR, political science, GR, journalism, integrated marketing communications Work experience in PR&SM, integrated communications sphere: 6 years minimum Personal characteristics & skills: Strategic thinking Ideation abilities (Out of the box thinking) Leadership skills: abilities to motivate & strong team management Deep expertize Structured approach to work Analytical skills: ability to identify the gap Advanced communication skills: make message clear & simple Public speeches & interviews skills English: upper intermediate + Stress-resistant Result oriented: Delivery on targets Readiness to be available outside of working hours in case of business necessity Conditions: Temporary contract instead of employee on maternity leave Salary is discussed individually with successful candidate Annual bonus depending of work results Annual salary increase Meal compensation After probation - medical insurance, accident insurance & benefits' cafeteria (medical insurance for family, partially compensation of fitness etc.)

Вакансия № 1-17684324 относится к сфере деятельности: "Маркетинг, реклама, PR" » "Менеджмент продукта (Product manager)".

Вы можете перейти к просмотру актуальных предложений работы выбранного населенного пункта с учетом сферы деятельности вакансии № 1-17684324: "Маркетинг, реклама, PR в населенном пункте текущего места труда" » "Менеджмент продукта (Product manager) в населенном пункте текущего места труда".

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