Вакансия: Equipment, POP & Sampling Manager

Город, регион, страна: Казань, Российская Федерация (населённый пункт) места работы.

Смотрите другие свежие вакансии в городе (регионе) Казань

Компания: Coca-Cola HBC Russia (организация, фирма, ИП);

Логотип (бренд, торговая марка, эмблема) компании (организации, фирмы, ИП): Coca-Cola HBC Russia

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Дополнительное описание вакансии:
ABOUT THE ROLE Great opportunity for a Marketing leader to ensure our channel marketing strategy executed at the delight of the shoppers by creating unique experiences in stores via PicOS implementation and activations. Reporting to the Centre Marketing execution manager, this role will work on maximizing value and execution we generate thru best in class instore activation through equipment and POP decisions as well as by managing sampling campaigns. Your role will explore channel specific opportunities in effective Equipment and POP management, including designing, planning, timely delivery to depots, placement, efficiency analysis and marketing materials stocks management. The role is responsible to organize POP and equipment management cycle via routine processes organization, with key milestones follow-up, managing risks and opportunities. In this role you will work closely with key business stakeholders across marketing, sales and execution, but also with finance, logistics department, procurement and partners. Your goal will be to drive channel strategy implementation based on OBPPC & PicOS through development, production, delivery to sales offices relevant equipment and POP, managing its placement in the market and to give our shoppers and consumers unique experience by managing sampling campaigns supporting national launches and focuses. The objective is to drive sustainable Central development and growth of share and quality leadership in the respective region. Your focus would be revenue and profit delivery. KEY RESPONSIBILITIES Contributes to the creation of the annual regional channel plan for Equipment and POP in accordance with corporate guidelines and objectives to drive best in class execution based on OBPPC, PicOS and shopper insights and local channel understanding for the specific region Contributes to the identification of long-term country big bets and regional opportunities and translates them into equipment and POS solutions Manages warehouse stocks at regional warehouses partnering with finance and logistics, fully owns stocks management in the region Develops local POP materials and trade equipment together with external agencies, channel marketing team based on inputs from Shopper marketing, corporate guidelines and customers specifics Translates Channel execution calendar to equipment placement plan and owns its execution in time and with quality Partners with Channel Managers, Regional execution Marketing Manager for adequate planning of Direct Marketing Expenses (DME) for POP and equipment and ensures tight cost control in line with what’s defined in central budget on an annual level Contributes to the implementation of holistic 360 marketing support led by Shopper Managers through sampling programs and owns the piece of the plan related to the specific region Responsible for providing necessary equipment and POP for disciplined in-store execution in the specific region following the guidelines coming from Country Picture of Success (POP and equipment type per zone) Coordinates all Marketing materials flow from central office to region and depots level Manages POP and equipment placement in the market partnering with marketing executives and commercial functions and proposes corrective actions if needed Tracks Cost effectiveness and ROI for equipment and POP Regularly reconciles with financial and purchasing departments POP and Equipment (DME) spend and phasing Supports Regional Sales and Marketing capability building and understanding of OBPPC execution within channel zoning Constantly monitors and analyzes competitors’ and other industries solutions in equipment and POP in the marketplace Manages national sampling campaigns by issuing product in time, coordinating logistic for sampling, providing agencies with clear guidelines and samples in time Stay up-to-date with POPM industry development and innovations Identifies opportunities in execution for reducing costs and wastage Contributes to System routines like BPMS, BPs etc. Actively contributes to the SO&P routines etc. Contributes to the creation of Learning and Winning Marketing organization as well as responsible for Marketing employee engagement as a part of management team ABOUT YOU IN THIS ROLE Qualifiers: University diploma Fluent English 2 years comparable experience in large, complex, multi-channel organizations Criteria for success: Strong project management and acts as owner Positive change agent and excellent in situational leadership Combining creative, innovative based on business insights in channel Focus on best in class execution of activities Effective in time management, resources management and prioritizing Excellent ability to communicate effectively at all levels including Executive team

Вакансия № 1-17186525 относится к сфере деятельности: "Маркетинг, реклама, PR" » "Below The Line (BTL)".

Вы можете перейти к просмотру актуальных предложений работы выбранного населенного пункта с учетом сферы деятельности вакансии № 1-17186525: "Маркетинг, реклама, PR в населенном пункте текущего места труда" » "Below The Line (BTL) в населенном пункте текущего места труда".

Контакты работодателя / Смотреть детально...
(Переходите на веб-страницу сайта-партнёра «Центр Занятости Населения (электронный)» с вакансией № 1-17186525 на должность "Equipment, POP & Sampling Manager" в городе (населенном пункте, регионе, стране) Казань, Российская Федерация, где находится телефон, Telegram, Skype, Viber, WhatsApp, E-mail, адрес работодателя "Coca-Cola HBC Russia")

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